Dresser Wayne

Benefits

Increase sales through promotional capabilities

The Nucleus POS system delivers excellent value.  The all-inclusive price means retailers get everything they need with no hidden fees or additional charges.  Plus, the Nucleus POS system was designed by user-interface experts for speed and accuracy allowing users to deliver fast customer service, promote increased sales, and handle high customer volume.  The Nucleus POS also incorporates many business-enhancing features.  Built on an IBM retail-tested platform, the Nucleus POS is a field-tested, durable system endorsed by many major oil companies.

• Electronic cash register and electronic journal
• Fuel dashboard
• Self-calibrating infrared technology preserves screen alignment

Marketing Capabilities

Encourage in-store traffic

Boost sales with combo promotions that motivate forecourt customers to come inside the store.  The Nucleus can use the iX™Media digital merchandising, part of the iX Technology Platform option, to support up to nine simultaneous real-time combo discounts at the dispenser.  Customers purchasing fuel learn about promotional offers like buy-one-get-one-free, food discounts with fuel purchases, or discounts for buying multiples of the same item.  Offers can be targeted by daypart, and discounts can be bundled according to customer buying patterns by time and location.

Interoperability

Seamless integration

Integrating with a variety of peripherals, office systems and dispensers, including Dresser Wayne, Tokheim and Gilbarco, the Nucleus POS system protects technology and equipment investments while streamlining functionality.  Nucleus is PCATS-NAXML certified, and it is compatible with 26 industry-leading financial and business management programs.  It also provides a direct line of communication to dispensers and compatibility with peripherals like car washes, security cameras and barcode scanners.  Additionally, the Nucleus POS can be linked with Dresser Wayne’s iX Technology Platform with iSense™ remote diagnostic technology.  It provides a continuous connection to the Dresser Wayne Help Desk.

Simplicity

A smart investment

The software is pre-loaded, and the hardware is simple to deploy which reduces installation costs.  It is ready to work as soon as it is plugged in.  Annual software updates keep retailers in step with the industry from day one.  With a large, easy-to-read touch screen interface as well as visual and audio cues, Nucleus is simple for cashiers to learn and operate which potentially decreases training expenses by as much as 80 percent.