C-Store Media
- [Brochure]
Consistent messaging and branding
Repetition is the key to influencing buyer behavior, but establishing a seamless marketing presence from the forecourt into the store can be difficult. C-Store Media is an innovative in-store multimedia merchandising system that ties directly to forecourt promotional efforts. Designed to bring customers from pay-at-the-pump islands into stores, it helps deliver consistent messaging that encourages high margin purchases. Complimentary to Dresser Wayne’s iX™ Media dispenser-integrated digital merchandising tool, C-Store Media captures and holds customers' attention through a combination of advanced technology and a variety of full-color, in-store displays with sound and customizable content.
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Benefits
Targeted marketing made easy
Dresser Wayne partners with EK3 Technologies, a leader in digital merchandising, to bring retailers C-Store Media's technology capabilities. They enable you to optimize information according to the time of day, season or even the local weather, enabling a personalized shopping experience, which increases customer satisfaction and builds loyalty. Create promotional offers and cross-promotions that meet customer needs in each moment – coffee in the morning, snacks at night, and countless options in between. C-Store Media can also be tailored to different store locations allowing precise targeting of markets by geography. It also provides a platform to advertise local businesses for an additional revenue stream.
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